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AlphaLab Complete Toolset
An ever-growing, curated list of helpful tools and information for founders.
Alternate Product Positioning Exercise
medium.com
An alternative product positioning framework that tries to streamline the version used in Crossing the Chasm.
Free Tier?
Documents
Brand Positioning Slide Walkthrough
medium.com
Examples of good brand positioning slides to help you communicate where you fit in a product category, and why it's exciting.
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Documents
Crossing the Chasm
www.indiebound.org
$21.99
One of the most influential books written on marketing and selling high tech products. First released in 1991, now on its third edition.
Free Tier?
Documents