Alternate Product Positioning Exercise
An alternative product positioning framework that tries to streamline the version used in Crossing the Chasm.
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Brand Positioning Slide Walkthrough
Examples of good brand positioning slides to help you communicate where you fit in a product category, and why it's exciting.
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Crossing the Chasm
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One of the most influential books written on marketing and selling high tech products. First released in 1991, now on its third edition.
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