Searchable List of Tools, References, and Best Practices
An ever-growing, curated list of helpful tools and information for founders.
Alternate Product Positioning Exercise
An alternative product positioning framework that tries to streamline the version used in Crossing the Chasm.
Brand Positioning Slide Walkthrough
Examples of good brand positioning slides to help you communicate where you fit in a product category, and why it's exciting.
Crossing the Chasm
One of the most influential books written on marketing and selling high tech products. First released in 1991, now on its third edition.