A practical, opinionated guide from the team at Innovation Works to help you with everything from validating your entrepreneurial idea to launching an MVP. This is the "how" that's missing from other entrepreneurial resources. Each recipe below pairs an important task in the journey from idea to launching your startup, paired with one or more tools that show you how to accomplish that task. These are aimed at first-time founders, but there's likely something here for companies of every size.
We’ve divided the Recipes into four stages of the startup journey:
You keep seeing the same problems and inefficiencies in a market you know well. You’ve got an idea for a unique solution. Before you go out and build an expensive product to test your idea, you can use the recipes in this section to do market research and understand your customer without spending a lot of money.
Your market research and customer discover has confirmed the problem. Now it’s time to build. You’ll need more than just a product to launch your startup. You’ll need a web presence, a logo, brand identity, social media accounts, launch videos, and more. These Recipes will walk you through these critical but often overlooked steps.
No startup product survives first contact with users. When you launch you’ll need to be ready to adapt quickly to market feedback as you search for fit. In this section you’ll find Recipes to help you on that path; everything from implementing analytics to get market feedback, to pricing your product, to implementing practical cybersecurity to keep you safe as you grow.
Getting a startup to this phase is an incredible accomplishment, but it comes with its own new set of challenges. In this section you’ll find Recipes to help you with hiring, with going after Enterprise customers, and with scaling your sales and marketing efforts.