Searchable List of Tools, References, and Best Practices
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Searchable List of Tools, References, and Best Practices

An ever-growing, curated list of helpful tools and information for founders.
TagsProduct/ToolurlCategoryDescriptionCost (First Year)Free Tier?
Fundraising
You Should Have 4 Fundraising Plans
Documents

An article by Elizabeth Yin of Hustle Fund about how to think about fundraising. Have 4 plans for your business: * What if you can't raise any money? * What if you raise under your goal * What if you hit your goal * What if you exceed your fundraising goal

Fundraising
How to raise a smart Series A
Documents

A comprehensive playbook on raising a Series A round, from Alpaca VC

Fundraising
Gritt.io Angel Investor Database
Self-Service Tools

A web application that allows you to search for Angel Investors that match your criteria of interest.

FundraisingInvestor Lists
Crowdsourced Angel Investor List
Documents

A Google Sheet with contact info and typical check size for hundreds of Angel Investors. This is crowd-sourced and entries are not vetted.

FundraisingInvestor Lists
Gen Z VCs
Documents

A list of Gen Z VCs. If your product is aimed at younger audiences, it may be an easier 'sell' with younger VCs

FundraisingInvestor Lists
Ultimate List of 750 Seed VC Funds

A comprehensive and up-to-date list of 750 VC funds that make seed-stage investments, including the sectors they focus on.

Fundraising
Stripe's Guide to Pitching Your Startup
Best Practices

A very thorough set of best practices and tips for presenting your startup to potential investors. From Stripe Atlas and Y Combinator.

Fundraising
Tech due diligence calculator
Documents

Self-evaluation tool that gives founders some idea of what VCs will ask in technical due diligence

Fundraising
Term Sheet Generator
Documents

Free term sheet generator. Incorporates best practices. Still needs legal review.

Fundraising
Standard VC Forms
Documents

Sample forms used by Foundry Group when investing. Useful for review of common terms or as a starting point for negotiating.

Fundraising
VC Forms from NVCA
Documents

Model legal documents from NVCA

Fundraising
YC Series A Benchmarks
Documents

YCombinator benchmarks for raising a Series A

Fundraising
What to bring to a VC meeting
Best Practices

from Mark Suster's blog

Fundraising
Paperstreet
Self-Service Tools

Investor update newsletters

FundraisingMarketing
beautiful.ai
Self-Service Tools

Powerpoint alternative for pitch desks and other presentations

$144.00
FundraisingLegal
VC Dictionary
Documents

Glossary of common VC terms

Fundraising
Startup Pitch Deck Slide Templates
Best Practices

100+ templates that can be themed. Imports directly to PPT, Google, and Keynote

Fundraising
Pitchbook
Self-Service Tools

Website with information about early-stage companies including investments and executives. Monthly and annual subscriptions available, but beware this is an expensive service. The free tier may be enough for most early-stage companies.

Fundraising
Crunchbase
Self-Service Tools

Website with information about early-stage companies including investments and executives. Monthly and annual subscriptions available, but beware this is an expensive service. The free tier may be enough for most early-stage companies.

Fundraising
Pitch Deck Database
Documents

700+ pitch decks categorized by funding raised, industry, and funding round. Also includes decks used to raise grant funding, crowdfunding, and debt financing.

FundraisingInvestor Lists
Open VC Database
Self-Service Tools

A searchable database of VCs by thesis - sector, check size, series, etc.

Fundraising
Investor Pitch Training
Best Practices

Guided pitch practice questions that can help you address weaknesses in your pitch.

Fundraising
Abaca "Am I ready for investment" self-assessment
Self-Service Tools

Free self-assessment tool to help you determine whether you are in a position to raise venture funds. Very detailed and helpful categories and ratings. Note that the form asks for registration but if you prefer not to be added to mailing lists you can enter fake data during registration.

Fundraising
Startup Technical Due Diligence Best Practices
Best Practices

Guideline for startup technical due diligence. Useful for founders and for potential acquirers.

Fundraising
20 lines to write before building your pitch deck
Best Practices

Having trouble getting started with a pitch deck? Try writing out answers to these questions first.

Fundraising
Docsend
Self-Service Tools

Track files you share externally. Useful for investor management as part of a fundraise or for salespeople to work with enterprise customers.

$120.00
Fundraising
Fundraising tips from 'big name' VCs
Best Practices

Short (<2minute) video clips from VCs from firms like Sequoia, First Round, Upfront, and Greylock about how they evaluate pitches, companies, markets, and more.

Fundraising
Some Advice Before You Start Fundraising
Best Practices

A meta-blog-post from Mark Suster with some practical advice before you start your fundraise, including links to other posts on the subject.

Fundraising
OnePager.VC
Self-Service Tools

A DIY tool for startups to build Investor portals. Include information on the team, key metrics, your current investor deck, links to existing investors, and more.

$168.00
FundraisingInvestor Lists
Micro-VC spreadsheet
Documents

A list of VC funds from emerging fund managers. Exclusively lists VCs whose fund is under $100MM and primarily focus on checks under $4MM.

FundraisingInvestor Lists
Signal by NFX
Self-Service Tools

Investor lists by stage (seed, A, B), sector focus, and location. Most investors list funding range and sweet spot for check size.

Fundraising
Tips to consider before sending a pitch via cold email
Best Practices

A twitter thread with a few best practices and things to consider before you cold-email an investor with your pitch. Tweets by Elizabeth Yin of Hustle Fund.

Fundraising
Understanding pre-money vs post-money SAFEs
Documents

An overview of the differences between pre-money and post-money SAFEs and how they can impact your startup fundraising.

Fundraising
SAFE and Convertible Note Calculator
Self-Service Tools

Free, registration required. This calculator helps early-stage founders plan for SAFE and Convertible Note financings by modeling the impact of their conversion in a future priced round. Built using common market terms, but the terms of your financing may be different.

Fundraising
OpenDeck Pitch Deck Examples
Documents

1200 Pitch Decks from well-known companies, categorized and searchable.

Fundraising
Best practices for leveraging investor warm introductions
Best Practices

A twitter thread from Warren Schaeffer with best practices for leveraging your network to get connections to investors.

Fundraising
Investor Deck Template from 500 Startups
Documents

If you plan to raise funds from investors you’ll need two separate slide decks; an investor/teaser deck and a pitch deck. This template from 500 Startups is a good baseline for your investor/teaser deck. The PDF version is free, but you’ll need a paid Slidebean account to get an editable version.

Fundraising
List of VC lists
Self-Service Tools

A ‘list of lists’ curated by OpenVC.app . It contains pointers to 23+ databases of active investors that you can use to target your fundraise.

$0.00
Fundraising
Lightweight fundraise management spreadsheet
Documents

A basic spreadsheet you can use to help organize your pre-seed or seed fundraise, from Elizabeth Yin (GP at Hustle Fund). Instructions for how to use it at https://twitter.com/dunkhippo33/status/1387175910453907460

FundraisingInvestor Lists
First Round Capital Angel Directory
Self-Service Tools

Free searchable list of active angel investors, compiled and maintained by First Round Capital.

$0.00
Fundraising
Investor meeting prep flashcards
Self-Service Tools

A set of 40+ questions you’re likely to be asked by VCs in a pitch meeting, delivered flashcard-style with the question printed and an option to flip the card and see hints for how to answer.

$0.00
Fundraising
“No Warm Intros Required” investors
Documents

An Airtable of 300 investors who do not require (or explicitly refuse) warm intros. Note that no contact info is provided but you can get them through twitter DM or find their email with hunter.io .

$0.00
Fundraising
Docsend’s Pitch Deck Template and Step-by-Step Guide
Best Practices

A research-backed reference for developing your early-stage pitch deck. Includes templates in PPT and Google Slide format.

$0.00
Fundraising
AngelList
Self-Service Tools

A fundraising network that matches companies with individual angels and angel syndicates. An excellent resource for pre-seed and seed-stage companies to identify potential investors.

$0.00
Fundraising
U.S. Women Angel Investors
Documents

A list of nearly 600 female-identifying active angel investors. Curated by Lolita Taub.

$0.00
Fundraising
Startup fundraising tracker
Self-Service Tools

Based on a spreadsheet tracker by Elizabeth Yin, you can use this to keep track of your investor outreach and progress while you raise VC money.

$0.00
Fundraising
Guide to raising a Seed Round
Documents

A very comprehensive guide from Elizabeth Yin (GP at Hustle Fund) on raising a Seed Round.

Fundraising
How to announce your fundraising round
Best Practices

A detailed guide from Alpaca.vc on how to craft an announcement about your fundraising round to maximize press coverage.

Fundraising
Docsend’s Startup Fundraising report
Documents

A very comprehensive overview of the start of startup fundraising as of 2022. Includes a breakdown of differences in pitch decks for successful companies (those that completed their fundraise) vs those who didn’t.

$0.00
FundraisingLegalCalculators
Simple equity, valuation, and dilution calculator
Documents

A Google Sheet to help VC-backed companies plan out scenarios around fundraising. You enter the equity allocations for founders, staff, advisors, and amount raised or percentage diluted in up to four fundraising rounds, and the spreadsheet will show you exit outcomes.

$0.00
Fundraising
Small Business fundraising info from the SEC
Documents

An excellent overview of processes for small businesses to raise capital, including a detailed description of options for raising capital under various SEC exemptions.

Fundraising
Hustle Fund’s Term Sheet Overview
Documents

A plain English overview of investment term sheets; why they exist, what they contain, and how to use them.

$0.00
Fundraising
Investor email template from Finmark
Best Practices

A thorough overview of how to write an investor intro email, with examples and a template.

Fundraising
Example forwardable investor email template
Documents

A brief but effective example of a forwardable investor intro email, written by Tristan Pollack. This is a good template to use when you’re asking someone in your network to send an email to an investor on your behalf.

Fundraising
Founder Institute’s pre-seed, seed, and Series A benchmarks
Documents

A series of revenue, growth, fundraise size, and valuation benchmarks based on Founder Institute’s survey data.

$0.00
Fundraising
Visible VC’s Guide to raising a friends and family round
Documents

An overview of how and why to raise a friends & family round as your first fundraise.

$0.00
Fundraising
A primer on revenue-based financing
Documents

An excellent overview of revenue-based financing - what it is, why it can be a better source of working capital than venture or debt financing, and some guidelines for when it makes sense for your company vs. when it’s not a good fit.

$0.00
FundraisingCalculatorsFinance
List of 450+ SaaS company valuations
Documents

A public database of over 450 SaaS company valuations, including company name, revenue, type of valuation (funding round, M&A, etc), and revenue at time of valuation. Curated by the team at https://founderpath.com/products/valuations

MarketingProduct Dev
Social Share Preview
Self-Service Tools

A simple website to help you test your web page unfurls on the major social networks; Facebook, LinkedIn, Twitter, and Pintrest. Includes a few checks to make sure your content is optimized for each platform.

Marketing
Descript
Self-Service Tools

DIY podcast/video/online meeting editor with collaborative features built for teams.

$144.00
Marketing
99 Designs
Self-Service Tools

Crowdsource your logo, website, and other brand visuals. Describe your business or product and get concepts from multiple designers, plus a feedback and voting mechanism to help you select the best one.

Marketing
Lean Domain Search
Self-Service Tools

Ad-free tool to quickly find domain name options for your business.

MarketingIT/Cyber
Namecheap
Self-Service Tools

Domain name registration tool. First year price will depend on the domain selected.

$9.99
MarketingMarket Research
Google Ads Keyword Tool
Self-Service Tools

A free tool to help you explore keywords for Search Engine Marketing and Search Engine Optimization. Start with a keyword or a URL and find relevant search terms and the cost-per-click to advertise on them.

MarketingProduct Dev
Pixlr Photo and Image Editor
Self-Service Tools

A cloud-based image editor with a generous free tier that's useful for cropping and cleaning photos and images, as well as extracting elements of Photoshop and Illustrator files.

$58.80
MarketingVisual DesignProduct Dev
BlackIllustrations
Self-Service Tools

Illustrations for digital projects featuring Black people in a range of art styles and areas of focus. Illustrations are sold in packs that focus on different industries or themes.

MarketingVisual DesignProduct Dev
Nappy
Self-Service Tools

Stock photos featuring Black and brown people. A broad variety of categories and visual styles.

Marketing
SendInBlue
Self-Service Tools

Email marketing platform. Free tier includes unlimited contacts, but is limited to 300 emails per day.

MarketingFundraising
SlidesGo Presentation Themes and InfoGraphics
Self-Service Tools

Free presentation themes and infographics, mainly targeted at PowerPoint & Google Slides users but can be helpful inspiration for any presentation.

Marketing
Warmup Inbox
Self-Service Tools

An email 'warming' tool that helps new companies that are planning to generate cold email campaigns improve reputation and avoid spam filters.

$27.00
Marketing
QuickMail Auto-Warmer
Self-Service Tools

Email 'warming' tool. For new companies that want to send marketing email, a warming service builds your email reputation, which can help boost deliverability and ensure your emails don't end up in spam. The free tier supports email to 50 inboxes, but you will need to provide a credit card.

Marketing
Biteable
Self-Service Tools

Self-Service Product Launch Video creator

$228.00
MarketingVisual DesignProduct Dev
Diverse UI
Self-Service Tools

Stock images of diverse avatar ui for product design

$0.00
Marketing
NoDesign.dev
Self-Service Tools

A curated collection of free visual resources for products - free sample illustrations, personas, landing page templates, etc.

Marketing
Hatchful Logo Generator by Shopify
Self-Service Tools

Free logo generator. Generates high-quality results. Not a permanent solution but a good temp logo option.

$0.00
Marketing
Carrd
Self-Service Tools

landing page template builder. low price point ( $19/year), fewer built-in templates.

$19.00
Marketing
unbounce.com
Self-Service Tools

landing page template builder. higher price point but more features

$864.00
Marketing
Mailchimp
Self-Service Tools

Mailchimp is one of the leading email marketing and automation platforms. Pricing depends on number of contacts you have in your database.

Marketing
http://www.goodemailcopy.com
Best Practices

Curated list of email copy ideas and best practices

Marketing
Squoosh
Self-Service Tools

Automatically optimize the file size of images to reduce download time.

Marketing
ConvertKit
Self-Service Tools

Mailer for product, creatives, communicating with backers. lighter weight than mailchimp.

$348.00
Marketing
Revue
Self-Service Tools

Newsletter creator/mailer

Marketing
Envato Elements
Self-Service Tools

Graphic design, stock photo, video, sound, presentation templates. $16.50/mo

$198.00
Marketing
Logo design questionnaire
Documents

Questions to answer before hiring for a logo design

Marketing
Growth Marketing Checklists
Self-Service Tools

A huge repository of growth marketing tools and best practices.

Marketing
Ahrefs
Self-Service Tools

A low-cost toolkit for helping users manage & optimize their SEO

$990.00
Marketing
Hubspot State of Marketing Report (2021)
Documents

Insights and survey results from 1,500 marketers covering every aspect of marketing.

Marketing
Buffer
Self-Service Tools

Manage multiple social media channels in one place. Track engagement across different channels. Free tier supports up to three social media channels (each channel is one account on one network) then $60 per channel per year after that.

$60.00
Marketing
SaaS Email Marketing Handbook
Documents

An extremely thorough guide to email marketing for customer acquisition. Includes templates and example drip campaigns.

$195.00
Marketing
Mobile Growth University courses
Self-Service Tools

Free online self-paced courses on marketing and growing your mobile app. These courses lead to a certification as a mobile growth professional.

$0.00
MarketingFurther Reading
Curated SEO Tools
Self-Service Tools

A meta-list of 257 categorized tools to implement and manage SEO.

Marketing
Think with Google toolkit
Self-Service Tools

Several tools from Google to support digital marketing efforts. Heavy focus on B2C Ecommerce, retail, market research, audience identification, and search trends.

Marketing
Mangools
Self-Service Tools

A suite of self-service SEO and SEM tools to help you identify search engine ranking and prioritize your ad spend.

$338.00
Marketing
200+ negative keywords for pay-per-click marketing
Best Practices

A comprehensive list of negative keywords (terms that you can enter to explicitly not have your ads shown against) primarily targeted at companies that sell B2B.

$0.00
Marketing
Dashword AI-powered marketing tools
Self-Service Tools

A tool to help you generate content marketing material that outranks the competition for specific keywords. Dashword offers several excellent SEO tools for free: A tool to generate additional keywords, a tool to automatically generate meta descriptions for articles, a content optimization checker to tell you how your page ranks against other highly ranked pages for keywords, and a tool to generate content briefs to support your content marketing efforts.

$468.00
Marketing
Whole Whale nonprofit marketing resources
Best Practices

A library of very detailed information on online marketing, fundraising, social media, and other topics, all written with an emphasis on nonprofits.

$0.00
Marketing
Best times to post for social media engagement
Documents

An overview from Sprout Social on the best times to post on social media based on an analysis of their data set.

$0.00
Marketing
Hootsuite
Self-Service Tools

A social media management platform that allows you to coordinate your startup’s activities on all the social media platforms you use; schedule posts, engage with replies, build brand awareness, and more.

$588.00
Marketing
People Also Search For keyword research tool
Self-Service Tools

A free tool from Dashword that lets you find related searches for a particular term, based on real search data. Results include monthly volume and Google Ads bid price.

$0.00
Marketing
Early-Stage Brand considerations
Best Practices

[From First Round Review] Includes tips on brand positioning, selecting a company/product name and domain name, and building a block of creative assets for your startup.

Marketing
Branding exercises for early-stage companies
Documents

[From First Round Review] A series of workshop exercises you can use to help define your brand. You might also want to review the related Brand Positioning Recipe.

Marketing
Google Ads Generator from Copy.ai
Self-Service Tools

This free tool from copy.ai will generate three variants of google ad headline and body copy from prompts you provide.

$0.00
Marketing
An overview of Google Search Intent
Documents

An excellent overview of Google’s Search Intent framework. Describes how Google classifies searchers, and discusses ways to optimize your content to target specific intents.

$0.00
Marketing
Founder’s Guide to Hiring your First Marketer
Best Practices

[From First Round Review], a set of criteria to determine if your startup is ready to hire a full-time marketer, and tips for how to do so.

MarketingProduct Dev
Videodeck product videos
Self-Service Tools

Outsourced custom video creator for onboarding, product tour, and marketing videos. You provide a script, visual assets, and style/tone prompts and the company will send you a professionally narrated and edited video.

$1,500.00
MarketingProduct Dev
OpenAI ChatGPT and GPT-3
Self-Service Tools

A powerful Large Language Model (LLM) that can be used in a variety of startup activities, from content marketing to building a product roadmap to refining your pitch deck. Pricing is based on tokens used, where 100 words entered or generated is about 75 tokens. New users start with $18 in credit (or about 750,000 words) to use within the first 3 months.

$100.00
MarketingProduct Dev
Lucky Orange
Self-Service Tools

An all-in-one Website visitor analysis platform including session recording, heatmaps, live chat, conversion funnel tracking, surveys, announcements, and more. Generous free tier.

$216.00
Marketing
Jasper.ai
Self-Service Tools

A comprehensive suite of AI-powered marketing copy tools, including short and long-form content. Jasper’s boss mode automates a great deal of manual effort needed to review & edit copy. Pricing is based on words per month and starts at $24 for 20k words. Also includes an AI art generator for $20/mo extra.

$288.00
Marketing
Copy.ai
Self-Service Tools

A suite of AI-powered copywriting tools that can generate everything from ad copy to long-form blog posts and content marketing ideas. The free tier allow you to generate 2,000 words per month, and paid plans are based on the amount of monthly words you need to generate.

$588.00
MarketingProduct Dev
Product photographer
Self-Service Tools

Virtual and on-location physical product shoots, including video, headshots, model services, and video. Locations in Austin, Minneapolis, and Denver, but can work with virtual photo shoots. Pricing is a la carte; $39 per photo selected or $93 per video/animated GIF.

Marketing
Linktree
Self-Service Tools

Self-service tool that hosts links to your startup’s website, social media profiles, and more. Extremely useful for social media profiles such as Instagram, twitter, and LinkedIn where profile pages support only a single outbound URL. Very generous free tier - startups generally will not need to use a paid plan.

$0.00
Marketing
Example content calendar
Self-Service Tools

A Notion database created by https://forthright.tech to help you manage your content calendar. It allows you to track all the content you want to share out and identify content that hasn’t been re-shared in a while, or is potentially out of date and needs to be updated.

Marketing
Recast Studio
Self-Service Tools

Generate short-form social media clips from webinars, zoom calls, and long form video. Entry level tier allows for 45 minutes of exported video per month.

$264.00
Marketing
Elio AI-generated product videos
Self-Service Tools

AI-generated product videos. Submit either a text script (free tier) or voiceover (paid) and Elio will generate a product video using one of their 25 AI-generated narrators.

$348.00
Marketing
Sprout Social
Self-Service Tools

A social media management platform that allows you to coordinate your startup’s activities on all the social media platforms you use; schedule posts, engage with replies, build brand awareness, and more. Also includes keyword monitoring and CRM integration.

$1,068.00
Marketing
The best times of day to post on social media
Best Practices

This spreadsheet from Sprout Social shows the hours of the day and days of the week that are best for posting to Facebook, Instagram, twitter, and LinkedIn. Times are standardized to U.S. Central Standard Time, so consider your audience’s location when using this chart.

$0.00
Marketing
Social Pilot
Self-Service Tools

A social media management platform that allows you to coordinate your startup’s activities on all the social media platforms you use; schedule posts, engage with replies, build brand awareness, and more. Also includes a library of content you can incorporate in your posts.

$510.00
Talent
Salary.com guide
Self-Service Tools

Find salary ranges for specific job titles and locations.

Talent
Indeed Salary Search
Self-Service Tools

Find salary ranges for common job titles. Includes a location filter.

Talent
Founder's Guide to Equity Compensation
Documents

Constantly-updated guidebook with recommendations and best practices for equity comp in startups

$20.00
Talent
Fiverr
Self-Service Tools

Marketplace for spot project talent (design, development, copywriting, marketing support, etc

Talent
Upwork
Self-Service Tools

Marketplace for project or ongoing staffing. Hourly and fixed-fee options. Tends to be more expensive but higher quality than Fiverr.

Talent
Co-Founder Identification Playbook
Documents

From First Round Capital. A 50-question checklist and accompanying article that provides a framework for identifying a co-founder fit.

Talent
CofounderLab
Self-Service Tools

A marketplace to connect with potential cofounders and early-stage employees.

Talent
FounderList Co-founder matching
Self-Service Tools

Community for matching co-founders and early-stage employees

Talent
How big should an employee option pool be?
Documents

Data from Pitchbook's survey of company option pools, broken out by stage of company and financing amount.

Talent
How to Write a Job Ad (That People Actually Want to Apply For)
Documents

Learn how to write an effective job posting that respects candidates.

Talent
Finding a co-founder
Documents

Things to consider when trying to find a co-founder.

Talent
Gust Cofounder equity split guide
Self-Service Tools

An interactive questionnaire to help you and your co-founders allocate initial equity fairly. A good way to use this is to have each founder fill it out separately and compare answers.

$0.00
Talent
YCombinator advice on co-founder equity split
Best Practices

YCombinator’s advice on setting co-founder equity. tl;dr: Unless there is a very good reason, set cofounder equity equally and use a 4 year vesting schedule.

TalentFurther Reading
YCombinator Startup School’s finding a co-founder podcast
Video

YCombinator’s Startup School is one of the best resources for founders out there. This video covers techniques you can use to find a co-founder and build a lasting partnership.

$0.00
Talent
Carta equity online course
Self-Service Tools

A self-paced online course from Carta focused on how equity works in startups - from key terms, to negotiating compensation, tax implications, cap tables, and more.

$0.00
Talent
Measuring engineering organizations as a CTO
Documents

A thorough overview from Will Larson on managing engineering organizations. Likely applies more to larger/later stage startups.

Talent
How to size an employee option pool
Best Practices

Carta’s guide based on benchmark data for sizing an option pool at each round.

Talent
Levels.fyi salary ranges
Self-Service Tools

Self-reported salary and benefit packages, mainly for software roles. Data is more complete for Bay Area companies and large firms, but worth using as a guide.

$0.00
Talent
Breezy HR Applicant Tracking System
Self-Service Tools

A SaaS Applicant Tracking System (ATS) to help you coordinate hiring, track applications and manage candidates through your recruiting pipeline. Free tier allows one open job posting at a time.

Talent
Founder equity split trends
Documents

Carta’s Director of Insights shares how 18,000 pre-seed and seed-stage startups split their equity.

$0.00
Talent
Curated library of developer take-home tests
Documents

150+ links to take-home tests for engineering hires. Each test is categorized by language, job function, and seniority. Free as of the time of review.

Talent
Startup salary and equity database
Best Practices

A very comprehensive database of hires made by startups including job title, salary, equity, location, and company information (size, fundraise stage, and valuation).

$0.00
Talent
JazzHR Applicant Tracking System
Self-Service Tools

A SaaS Applicant Tracking System (ATS) to help you coordinate hiring, track applications and manage candidates through your recruiting pipeline. Startup tier allows 3 open jobs at any time.

$468.00
TalentSelf-Care
Google Launchpad Founder’s User Guide
Documents

An interactive guide designed to help reduce friction, manage conflict, and improve collaboration in co-founding teams. Includes sections on personal motivations, working style, and partnership.

Talent
Example org chart for Series A, B, and C tech companies
Best Practices

Representative org charts for a hypothetical SaaS company after Series A, B, and C funding. At earlier stages the positions needed will vary too much to offer advice on best practices.

$0.00
IT/CyberLegal
Vanta
Self-Service Tools

Outsourced provider of SOC2, ISO27001, and HIPAA compliance auditing.

IT/Cyber
CTO Security Checklist
Best Practices

Guide to implementing security best practices based on your company's traction

IT/CyberLegal
Small Business Distaster Recovery / Business Continuity template
Documents

From FINRA. Startups will need this in place to get some types of business insurance and typically when selling in to enterprise.

IT/Cyber
Secure Password Generator
Self-Service Tools

A feature-rich tool to help you generate a complex password.

$0.00
IT/Cyber
LastPass Password Manager
Self-Service Tools

Using a password manager is one of the best cybersecurity practices your business (and you personally) can undertake. Lastpass is $3/user/month for individuals and business plans cost $4/user/month.

$72.00
IT/Cyber
1Password Password Manager
Self-Service Tools

Using a password manager is one of the best cybersecurity practices your business (and you personally) can undertake. 1Password costs $3/user/month, but as your company grows the per-user price decreases.

$72.00
IT/Cyber
Bitwarden Password Manager
Self-Service Tools

Using a password manager is one of the best cybersecurity practices your business (and you personally) can undertake. Bitwarden is free for up to two accounts, and $3/mo/user after that.

$0.00
IT/CyberLegal
Drata
Self-Service Tools

Outsourced provider of SOC2, ISO27001, PCI DSS, and HIPAA compliance auditing.

IT/Cyber
Google Workspace
Self-Service Tools

Google’s productivity suite. Includes GMail, Calendar, Google Drive, Docs, Sheets, Slides, and Meet. Priced per user. Listed first year price assumes 2 founders on the Starter plan at $6/mo.

$144.00
IT/Cyber
TrailofBits Startup Cybersecurity best practices
Best Practices

A comprehensive overview (including links and references) of best practices for security for your application (if your startup is software-based), your corporate network (physical or virtual), and personal devices.

$0.00
IT/Cyber
Cybersecurity Awareness Training
Self-Service Tools

For early-stage companies that have purchased cybersecurity insurance and found it requires annual training for all staff, this training has a free tier. Staff can sign up for an account directly and take a screenshot of the completion page and forward it to the person responsible for compliance. This type of program is far less effective than a paid plan but can be used until company revenues allow you to invest in a proper cybersecurity program.

$0.00
Product Dev
RandomUser.me
Self-Service Tools

A free, open source tool to generate random user profile data.

$0.00
Product Dev
Airtable
Self-Service Tools

Online datbase/spreadsheet, useful for visualizing and sharing data in a number of ways.

$120.00
Product Dev
Google Lighthouse
Self-Service Tools

Open source tool (it is part of the Google Chrome web browser) that can be used to audit your website for issues with performance, accessibility, SEO optimization, and more. It offers detailed recommendations for every issue identified.

Product Dev
Alternate Product Positioning Exercise
Documents

An alternative product positioning framework that tries to streamline the version used in Crossing the Chasm.

Product Dev
Yelo by Jungleworks
Self-Service Tools

A two-sided-marketplace-as-a-service platform.

$600.00
Product Dev
ShareTribe
Self-Service Tools

A feature-rich two-sided marketplace platform. On the expensive side but more features.

$948.00
Product Dev
Circle
Self-Service Tools

A community platform as a service. Supports courses, brand communities, membership models, podcast communities, etc.

$468.00
Product Dev
Bubble
Self-Service Tools

low-code software/app development tool

$300.00
Product Dev
a11y project
Self-Service Tools

Accessability best practices

Product Dev
Zendesk
Self-Service Tools

Customer Service/Success automation tools

Product Dev
Shopify
Self-Service Tools

Self-service ecommerce platform. Set up and manage a storefront, manage inventory & shipping, and more. Large set of plugins and extensions to add functionality.

Product Dev
Stripe
Self-Service Tools

Embed payment processing in your site

Product Dev
Gumroad
Self-Service Tools

Embed payment processing in your site

Product Dev
Recurly
Self-Service Tools

SaaS subscription billing platform

Product Dev
Typeform
Self-Service Tools

Create and embed form and data collection. Free tier allows 10 questions per form and 10 responses per month.

$300.00
Product Dev
Google Forms
Self-Service Tools

Create and embed form and data collection

Product Dev
Favicon generator
Self-Service Tools

Product Dev
Webflow
Self-Service Tools

Visual designer that allows you to create functional websites and web applications without code.

$192.00
Product DevVisual Design
Figma
Self-Service Tools

Build high-quality interfaces for websites, flow diagrams and more.

$144.00
Product Dev
Zapier
Self-Service Tools

Connect separate data sources and build workflows that trigger based on customer interaction. You can use Zapier to build a basic back office workflow before investing in a custom tool.

$240.00
Product DevVisual DesignMarketing
Realistic Shots
Self-Service Tools

Free stock photos for personal and commercial use.

Product Dev
Hotjar
Self-Service Tools

Website recording tool - visualize your users' flow through your site to optimize for increased conversions or whatever is key to your business. Free tier supports 35 recordings per day and has a 1,050-recording-per-month limit.

$468.00
Product DevFurther Reading
The Cold Start Problem by Andrew Chen
Documents

Considered the best resource for companies building marketplace business. Includes examples from companies in a variety of industries. This is a must-read.

$18.99
Product DevHealthcare IT
HIPAA Compliance Developer's Guide
Documents

This guide is designed to provide developers with a solid understanding of HIPAA guidelines and their implications for application development.

Product DevVisual DesignMarketing
Pixabay
Self-Service Tools

Enormous library (2.4 million images) of royalty-free and no-attribution required photos.

Product Dev
Product-led growth key metrics
Documents

A comprehensive overview of important metrics for companies using a product-led growth (PLG) strategy

$0.00
Product Dev
Quest
Self-Service Tools

Quest is an automated frontend platform that allows dev teams to convert design systems and components into production-ready code automatically.

$588.00
Product Dev
Upptime site monitor and status page
Self-Service Tools

An open source toolkit that allows you to monitor your website (or web-based application)'s availability and post to a status page if it is down.

Product Dev
Uptime Robot
Self-Service Tools

Simple website monitoring (emails you if your website is offline or down). Paid plans include notification via text message.

$84.00
Product Dev
Steps to get your community's first 1000 members
Documents

From First Round Review - Knoetic founder's guidebook for finding and onboarding your first 1,000 members.

$0.00
Product Dev
A collection of product vision statements
Best Practices

A twitter thread with links to well-known products/companies and their vision statements. If you are working on your own product vision statement these can help with inspiration.

$0.00
Product Dev
Chatwoot customer communication platform
Self-Service Tools

Chat-based customer service tool with a generous free tier (2 agents, CRM, SMS integration). Paid plan adds automation and productivity tools.

$228.00
Product Dev
Prompt Engineering best practices
Best Practices

A list of best practices for getting the most accuracy out of LLMs like GPT-3/4 through structured prompts.

$0.00
Product Dev
Whimsical Wireframes
Self-Service Tools

A rapid prototyping tool for web and mobile development. Generate screen mockups for user testing or just for inspiration. Includes a free tier.

$120.00
Product DevVisual DesignMarketing
Unsplash
Self-Service Tools

Hundreds of thousands of royalty-free (and attribution-free) images for use in marketing materials, websites, social media, and more.

Product DevCustomer Success
Help Scout
Self-Service Tools

Chat, shared inbox, knowledgebase, and other tools for customer success teams. Be sure to look for the startup pricing offer on their website; 6 months free for qualifying startups.

$240.00
Product DevVisual Design
Storybook showcase
Self-Service Tools

A set of web/mobile components that you can use for product inspiration or to modify and implement on your own site. Includes entire design systems from leading organizations. Before using any component be sure to check that it is marked as open source.

$0.00
Product Dev
TwicPics
Self-Service Tools

API-driven image optimizer to help companies reduce their largest contentful paint (LCP), one of the core web vitals that google uses to evaluate page ranking.

$240.00
Product DevMarketing
Roast my landing page, from IndieHackers
Self-Service Tools

A community of interest for marketing / sales / product launch landing pages. Create a free account and post your landing page along with a description of what you hope it will achieve, and get community feedback from people who have experience with building landing pages.

$0.00
Product Dev
Clutch
Self-Service Tools

A search engine for software development firms. Search by budget, location, technologies used, industry/market focus, and specialties like user experience design, DevOps, QA, and more.

$0.00
Product Dev
The Puppy Paradigm for Software Development Estimation
Documents

A model for thinking about the costs of software development beyond launch.

Product Dev
Choosing a 3PL for your e-commerce startup
Best Practices

An interview with Matt Hertz, an early Ops leader at Birchbox, Rent The Runway and Shyp, about what startups need to have in place to be ready to transition to a 3PL.

$0.00
Product Dev
Tribe community management platform
Self-Service Tools

An all-in-one community management platform. If your startup relies on building a community, Tribe is worth taking a look at as an alternative to custom development. The free tier covers up to 100 members.

$708.00
Product DevVisual DesignMarketing
Startup Stock Photos
Self-Service Tools

Photos primarily of office environments and tech. All content is free for personal and commercial use.

Product Dev
Building A Software Product Without a Software Developer on Your Founding Team
Documents

Techniques you can use to build and launch your software MVP if you don't have a founder with experience developing software.

Product Dev
TheMarketplace.Guide
Documents

An extremely comprehensive guide to launching and scaling marketplace businesses. Includes a cheatsheet and detailed content for the product and technical founders.

$0.00
Product Dev
BGJar
Self-Service Tools

A simple, no-account-required tool that generates custom background images for web pages, presentations, and other sources. You can set your own colors and parameters and generate embeddable code or a downloadable image. Includes a generous free tier or pay $6 to provide lifetime access for your startup.

$5.99
Product DevMarketing
An overview of customer attrition
Documents

An excellent overview of what attrition and retention mean for startups, how to calculate them, why they matter, common causes of attrition, and some steps to prevent unnecessary attrition.

Product DevVisual DesignMarketing
Canva
Self-Service Tools

Useful and powerful online design tool. Generate marketing materials, website images, and social media posts. Free to use.

$120.00
Market Research
The Mom Test
Best Practices

Best practices for product interview questions

$26.99
Market Research
Verified Market Research
Self-Service Tools

Aggregator for verified market research statistics

Market Research
Practical Customer Development
Documents

Companion online course to The Mom Test with additional exercises and practice. Udemy frequently discounts this course so if you try on a different day you can save up to 50%.

$19.99
Market Research
Survey Monkey Audience
Self-Service Tools

Create targeted surveys of global users. Segment by dozens of demographics. Listed price is a baseline - more complex surveys will cost more.

$200.00
Market Research
Make My Persona
Self-Service Tools

Build user personas for customer research, user experience design, or other purposes. You will be prompted to provide contact information to Hubspot in order to access the finished personas.

$0.00
Market Research
User Persona templates
Documents

An overview of best practices and examples of user personas, from Justinmind. Site links to a free Powerpoint-based persona template.

Market Research
Crossing the Chasm
Documents

One of the most influential books written on marketing and selling high tech products. First released in 1991, now on its third edition.

$21.99
Market Research
PlaceIt
Self-Service Tools

Embed your product screenshot in stock photos. Useful for showing web and native applications in use.

$89.69
Market ResearchMarketing
Product Hunt
Self-Service Tools

Self-service tool and social network for promoting early-stage startups and products. If you are considering a startup idea it's a good idea to search Product Hunt launches to see if there are any other emerging competitors. You can also promote your product for free here when you launch.

Market Research
Needgap
Self-Service Tools

A discussion board for startup ideas. People submit problems they have that they would be willing to pay to have solved, and users upvote the best ideas.

Market Research
/r/Startup_Ideas
Self-Service Tools

Subreddit for sharing and vetting startup ideas

Market Research
/r/hwstartups
Self-Service Tools

Subreddit for sharing and vetting hardware-related startups

Market ResearchMarketing
WordSafety
Self-Service Tools

Find out if your startup name has negative connotations in other languages

Market ResearchProduct DevCalculators
Software MVP Development Cost Calculator
Self-Service Tools

An online questionnaire to help you estimate the cost of building a software-only MVP for a web or mobile app. Note that the final screen includes a lead generation tool for a no-code platform, but you can use the 'traditional agency model' estimate as a reasonable expectation for outsourced development costs.

Market Research
USPTO Trademark Search Database
Self-Service Tools

Searchable library of registered word marks and visual trademarks/logos, from the US Patent and Trade Office. To be sure you are clear when registering a new trademark you should have an attorney perform the search and assist with registering the mark, but for researching whether terms you are interested in are already registered by companies, this can help.

Market ResearchProduct DevCalculators
App development cost calculator
Self-Service Tools

A questionnaire to help you figure out how much it would cost to outsource development of your app. Not a substitute for a formal vendor quote. No registration required. Prices reported in Euros.

Market Research
How to Find Profitable Business Ideas
Documents

A thorough overview of methods entrepreneurs can use to identify a market opportunity.

Market Research
Summary blog post about the Mom Test Book
Documents

A summary of the key takeaways from the Mom Test Book, written by a founder as a way to help reinforce learning.

Market Research
Template: Discovery research interview questions for B2B or SaaS customers
Documents

A list of market research questions for B2B/SaaS companies. Includes a Notion template you can import.

Finance
10 SaaS key financial metrics
Best Practices

from Tom Tunguz

Finance
Gusto
Self-Service Tools

Automated Payroll Management

Finance
TriNet
Self-Service Tools

Automated HR/benefits service

Finance
YourCFO.us
Self-Service Tools

Fractional CFO

Finance
Nimbl
Self-Service Tools

Fractional CFO

Finance
Pilot
Self-Service Tools

SaaS Bookkeeping, Tax, and fractional CFO services. Fees based on monthly expenses.

Finance
Startup cost calculator
Documents

A framework for calculating startup costs, provided by the SBA. Mainly targeted at retail businesses but the framework included is adaptable.

Finance
Example financial statements
Documents

A reference set of financial statements based on a fictional early-stage tech company.

Finance
Mercury Banking
Self-Service Tools

Banking built for startups. FDIC-backed, integrated credit cards, reporting, and more.

Finance
Founder Guide Financial Model
Documents

Early-stage SaaS financial model for reference.

Finance
How to read an income statement
Documents

OnlyCFO’s Substack post on how as a startup founder to read an income statement and use it to drive your business.

$0.00
Finance
Wave Accounting
Self-Service Tools

SaaS accounting and invoicing software similar to Quickbooks but with a free-forever tier.

$0.00
Finance
12 different SaaS financial models compared
Documents

OpenVC did a very thorough comparison of twelve different SaaS financial models (some paid, some free) across a number of categories. Links are provided to each model.

FinanceProduct Dev
AWS Spend Management Best Practices
Best Practices

A very thorough document from Aimably that covers best practices for managing your spend on Amazon Web Services as you scale. Many of the techniques in the document also apply to other cloud providers as well.

$0.00
Finance
Quickbooks
Self-Service Tools

The most popular small business accounting tool. Scales well to growth-stage. You can generally find accountants and fractional CFOs with experience specifically in Quickbooks.

$300.00
FinanceCalculators
Cardconnect's startup cost calculator
Self-Service Tools

A self-service questionnaire to help you figure out how much your startup will cost to build.

Finance
How to read a balance sheet
Documents

OnlyCFO’s Substack post on how as a startup founder to read your balance sheet and use it to drive your business.

$0.00
Finance
Casual App for startup financial modeling
Self-Service Tools

A robust tool to help you build out financial models and compare plan vs actual over time. Stick with the free tier until your business is generating enough to cover the paid tier at $250/mo, which includes import from accounting software and other features.

Finance
Financial Model template
Documents

An Excel-based starter financial model. Offers three versions - a SaaS B2B model, a B2C Ecommerce model, and a blank model that covers other types of startups.

$99.00
Finance
What finance team is right for my startup?
Best Practices

An excellent overview of the types of finance support your startup should have based on your fundraising stage.

$0.00
Finance
Forecastr free financial model templates
Self-Service Tools

Google Sheets-based templates for several different types of businesses; SaaS, marketplace, E-commerce, transactional, services, and enterprise sales. Free, but asks for an email address to download them.

$0.00
Finance
Pipe
Self-Service Tools

A service that allows companies to sell their recurring revenue for cash.

Finance
Finmark
Self-Service Tools

A scenario-based financial modeling tool. Cost per month increases based on annual revenue - prices start at $25/month

$300.00
FinanceSelf-CareTalent
What should founders pay themselves?
Best Practices

An analysis of founder salaries for companies at pre-seed through Series A, from OpenVC (and drawing data from Carta and other sources. tl;dr : In the U.S. $50k at pre-seed, $100k at seed, $150-$200k at Series A.

$0.00
Finance
Pry
Self-Service Tools

Scenario-based financial modeling tool. Annual price has two tiers: $500 for under $100k revenue, $1k for over.

$500.00
Finance
Justworks
Self-Service Tools

HR, payroll, benefits, compliance as a service. for startups (under 25 people) the basic plan is $49/mo per person. $99/mo includes access to benefits plans.

$588.00
Finance
An overview of key financial statements
Documents

A thread from Clint Murphy, veteran startup CFO, that covers the three key financial statements founders need to know, what they cover, and how to use them to guide your business.

$0.00
Legal
Founder Advisor Standard Template (FAST)
Documents

Standard agreement for structuring advisor relationships

Legal
Stripe Atlas
Self-Service Tools

Company formation as a service

$500.00
LegalFinance
captable.io
Self-Service Tools

self-service cap table scenario modeling tool

$3,000.00
Legal
Shopify Privacy Policy Generator
Self-Service Tools

Legal
Termly Privacy Policy Generator
Self-Service Tools

LegalTalent
JustWorks
Self-Service Tools

Payroll / HR service

Legal
Clerky
Self-Service Tools

DIY platform for founders to get legal paperwork done - from incorporation to routine filings. Price shown here reflects basic service - more specialized forms and requirements will have additional costs.

$799.00
Legal
Foundrs Co-founder equity calculator
Self-Service Tools

A framework to help define equity split among co-founders

Legal
Avodocs legal documents for startups
Self-Service Tools

Self-service legal documents including privacy, ToU, GDPR, NDA, MSA, MoU, SAFE/fundraising, founders agreement, and new hire onboarding. 3 free documents per month with registration

$120.00
Legal
Open Source Privacy Notice from Juro
Documents

Privacy notice with a plain-language summary designed for readability.

Legal
Trademark Protection Guide
Best Practices

From the Cooley Law Firm, this document walks through the basics of trademark and IP protection for startups.

Legal
Kusneski Insurance Group
Self-Service Tools

Comprehensive insurance and HR solutions provider, focusing on startups and small businesses in Western Pennsylvania.

Legal
Legal Concepts for Founders
Documents

An extremely thorough guide from Clerky covering a number of key concepts related to early stage company incorporation, fundraising, hiring, and other aspects that often involve legal support.

Legal
Mutual NDA template
Self-Service Tools

From the Cooley Law Firm, this is a self-service mutual NDA generator. Enter information about both parties and answer some other questions and it will generate a signable mutual NDA.

Legal
Virtual Post Mail Registered Agent
Self-Service Tools

Corporations and LLCs are required to list a registered agent in the state of incorporation. This service gives you a postal address to use as the registered agent and will scan mail that comes for you. Especially useful for remote-first companies with no physical office space.

$120.00
Legal
PandaDoc
Self-Service Tools

An e-signature tool (similar to DocuSign) for proposals, quotes, and contracts. Generous free-forever tier.

$228.00
LegalFurther Reading
Employee 1 and beyond: A setup checklist
Best Practices

A guide from a 5-time founder with best practices for setting up systems to support your first hire and beyond.

$0.00
Legal
Startup insurance provider
Self-Service Tools

Insurance as a service - provides general liability, E&O, cyber, and other insurance packages matched to vertical and company stage. Specifically targeted at startups.

Legal
California Registered Agent Service
Self-Service Tools

Corporations and LLCs are required to list a registered agent in the state of incorporation. This service gives you a postal address to use as the registered agent and will scan mail that comes for you, although this service only offers California addresses. Especially useful for remote-first companies with no physical office space.

$39.00
Legal
Equity Agreement for Services contract (DRAFT)
Documents

From Founders Institute and modeled after the Advisor Equity agreement they maintain - this document allows startups to contract for services with equity payment. As with other legal documents that bind your startup, you should consult an attorney before executing this document with any service provider.

$0.00
Legal
Carta
Self-Service Tools

Outsourced Cap table management, 409(a) evaluations, and other legal services.

$1,000.00
Legal
Sample VC Due Diligence Request
Best Practices

This PDF from Cooley Law is an example of a VC diligence request.

Legal
Website Terms of Use Generator
Self-Service Tools

This tool from the Cooley Law Firm runs through a series of questions and generates a Terms of Use for you to use on your site.

Legal
DocuSign
Self-Service Tools

An e-signature and contracts management tool to avoid paper & fax signatures for contracts, proposals, and agreements.

$120.00
Legal
Pulley Cap table and 409(A) management
Self-Service Tools

Manage your startup’s equity and valuation, including cap table, 409(A), fundraise modeling, and sign & send. Free tier allows for up to 25 stakeholder entries.

$1,200.00
Legal
Iubenda Privacy, ToS, cookie banner tools
Self-Service Tools

EU-based company that offers a self-service generator for privacy policy, terms of service, and cookie policy, with a specific focus on GDPR compliance.

$129.00
SalesFundraising
Best practices for cold email messaging
Video

McKeever Conwell discusses tips, tricks, and best practices for sending cold emails. A useful video for both sales and fundraising.

SalesProduct Dev
Enterprise Ready Toolkit
Best Practices

Self-evaulation tool to ensure that your software has the features expected by enterprise sales channel

Sales
Salesforce
Self-Service Tools

Industry-leading CRM. Aimed primarily at later-stage companies with a dedicated salesforce.

Sales
Pipedrive CRM
Self-Service Tools

early-stage company CRM

Sales
Streak CRM
Self-Service Tools

CRM that's built in to Gmail

Sales
Hubspot
Self-Service Tools

CRM focused on early-to-mid-stage startups. Good blend of features and complexity.

Sales
SaaS early-stage sales comp plan
Documents

Jason Lemkin's (SaaStr) advice on how to design a sales comp plan for your startup (and why you shouldn't just use best practices from enterprise sales comp plans)

Sales
Hunter email address finder
Self-Service Tools

Find email addresses for employees of a company when you only have the domain name. Extremely useful for sales prospecting and cold outreach. Free tier allows 25 searches per month.

$588.00
Sales
Y Combinator SaaS Service Agreement
Documents

A template service contract/master service agreement for Software-as-a-Service startups, provided by Y Combinator. The information you should customize to your startup is highlighted in yellow. We strongly recommend you have an attorney review the finished product before using it with customers.

$0.00
Analytics
Google Analytics
Self-Service Tools

Free analytics framework. Very feature-rich, can be complex to use.

$0.00
Analytics
Heap Analytics
Self-Service Tools

Analytics
Mixpanel Analytics
Self-Service Tools

Analytics
Fullstory
Self-Service Tools

See what paths users take through your site. Free plan capped at 1000 journeys per month.

Analytics
Intercom
Self-Service Tools

Analytics
Pendo
Self-Service Tools

AnalyticsProduct Dev
Driving with data
Best Practices

A16Z article on how to use data to inform company decisions

Analytics
Klipfolio
Self-Service Tools

Analytics and metrics dashboard

Analytics
Metabase
Self-Service Tools

Open Source analytics and metrics dashboard

Analytics
Google Data Studio
Self-Service Tools

visualization tool for google analytics and other data sources

Analytics
Plausible Analytics
Self-Service Tools

Privacy-focused analytics. GDPR and CCPA compliant. No cookie warning. Open source & hosted options.

AnalyticsBoard
Redpoint SaaS board-level metrics
Documents

A Google sheet from Tomas Tonguz at Redpoint that lists metrics you should include in quarterly Board presentations. It covers six sections: People, Bookings & Revenue, Cash, Sales, Marketing, Customer Success. There’s an accompanying blog post that describes how to use it here: https://tomtunguz.com/saas-startup-metrics-template/

$0.00
Pricing
Stripe's Guide To SaaS Pricing
Best Practices

A detailed overview of SaaS sales and pricing strategy for consumer, SMB, narrow verticals, and larger businesses.

Pricing
SaaS Pricing Guide
Documents

SaaS Pricing Guide (PDF) from PriceIntelligently

Pricing
Price Intelligently
Best Practices

SaaS pricing tools (paid)

Pricing
Strategy and Tactics of Pricing
Best Practices

Very useful book on tactics for pricing - software focused

$27.40
Pricing
Founders Guide to Product Pricing
Best Practices