Logo
  • DIY Tools
  • Innovation Works
  • AlphaLab
  • AlphaLab Gear
  • AlphaLab Health
  • Startable
  • Scalable Innovation
Contact us
Product Development
👩‍💻

Product Development

Startup Recipes
Startup Recipes

Platforms as a Service, low/no-code platforms, image editors, accessibility checkers, web form tools, checklists for selling to enterprises.

🧰
Searchable List of Tools, References, and Best Practices

Prompt Engineering best practices
github.com

A list of best practices for getting the most accuracy out of LLMs like GPT-3/4 through structured prompts.

Best Practices
$0.00
Free Tier?
Roast my landing page, from IndieHackers
www.indiehackers.com

A community of interest for marketing / sales / product launch landing pages. Create a free account and post your landing page along with a description of what you hope it will achieve, and get community feedback from people who have experience with building landing pages.

Self-Service Tools
$0.00
Free Tier?
BGJar
bgjar.com

A simple, no-account-required tool that generates custom background images for web pages, presentations, and other sources. You can set your own colors and parameters and generate embeddable code or a downloadable image. Includes a generous free tier or pay $6 to provide lifetime access for your startup.

Self-Service Tools
$5.99
Free Tier?
TwicPics
www.twicpics.com

API-driven image optimizer to help companies reduce their largest contentful paint (LCP), one of the core web vitals that google uses to evaluate page ranking.

Self-Service Tools
$240.00
Free Tier?
Help Scout
www.helpscout.com

Chat, shared inbox, knowledgebase, and other tools for customer success teams. Be sure to look for the startup pricing offer on their website; 6 months free for qualifying startups.

Self-Service Tools
$240.00
Free Tier?
A collection of product vision statements
twitter.com

A twitter thread with links to well-known products/companies and their vision statements. If you are working on your own product vision statement these can help with inspiration.

Best Practices
$0.00
Free Tier?
TheMarketplace.Guide
themarketplace.guide

An extremely comprehensive guide to launching and scaling marketplace businesses. Includes a cheatsheet and detailed content for the product and technical founders.

Documents
$0.00
Free Tier?
The Cold Start Problem by Andrew Chen
www.coldstart.com

Considered the best resource for companies building marketplace business. Includes examples from companies in a variety of industries. This is a must-read.

Documents
$18.99
Free Tier?
Product-led growth key metrics
www.productled.org

A comprehensive overview of important metrics for companies using a product-led growth (PLG) strategy

Documents
$0.00
Free Tier?
An overview of customer attrition
amplitude.com

An excellent overview of what attrition and retention mean for startups, how to calculate them, why they matter, common causes of attrition, and some steps to prevent unnecessary attrition.

Documents
Free Tier?
Choosing a 3PL for your e-commerce startup
www.forbes.com

An interview with Matt Hertz, an early Ops leader at Birchbox, Rent The Runway and Shyp, about what startups need to have in place to be ready to transition to a 3PL.

Best Practices
$0.00
Free Tier?
Storybook showcase
storybook.js.org

A set of web/mobile components that you can use for product inspiration or to modify and implement on your own site. Includes entire design systems from leading organizations. Before using any component be sure to check that it is marked as open source.

Self-Service Tools
$0.00
Free Tier?
Uptime Robot
uptimerobot.com

Simple website monitoring (emails you if your website is offline or down). Paid plans include notification via text message.

Self-Service Tools
$84.00
Free Tier?
Software MVP Development Cost Calculator
buildmymvp.com

An online questionnaire to help you estimate the cost of building a software-only MVP for a web or mobile app. Note that the final screen includes a lead generation tool for a no-code platform, but you can use the 'traditional agency model' estimate as a reasonable expectation for outsourced development costs.

Self-Service Tools
Free Tier?
App development cost calculator
digitalya.co

A questionnaire to help you figure out how much it would cost to outsource development of your app. Not a substitute for a formal vendor quote. No registration required. Prices reported in Euros.

Self-Service Tools
Free Tier?
Zapier
zapier.com

Connect separate data sources and build workflows that trigger based on customer interaction. You can use Zapier to build a basic back office workflow before investing in a custom tool.

Self-Service Tools
$240.00
Free Tier?
Airtable
airtable.com

Online datbase/spreadsheet, useful for visualizing and sharing data in a number of ways.

Self-Service Tools
$120.00
Free Tier?
Figma
www.figma.com

Build high-quality interfaces for websites, flow diagrams and more.

Self-Service Tools
$144.00
Free Tier?
Webflow
webflow.com

Visual designer that allows you to create functional websites and web applications without code.

Self-Service Tools
$192.00
Free Tier?
Circle
circle.so

A community platform as a service. Supports courses, brand communities, membership models, podcast communities, etc.

Self-Service Tools
$468.00
Free Tier?
ShareTribe
www.sharetribe.com

A feature-rich two-sided marketplace platform. On the expensive side but more features.

Self-Service Tools
$948.00
Free Tier?
Yelo by Jungleworks
jungleworks.com

A two-sided-marketplace-as-a-service platform.

Self-Service Tools
$600.00
Free Tier?
Pixlr Photo and Image Editor
pixlr.com

A cloud-based image editor with a generous free tier that's useful for cropping and cleaning photos and images, as well as extracting elements of Photoshop and Illustrator files.

Self-Service Tools
$58.80
Free Tier?
Alternate Product Positioning Exercise
medium.com

An alternative product positioning framework that tries to streamline the version used in Crossing the Chasm.

Documents
Free Tier?
Google Lighthouse
developers.google.com

Open source tool (it is part of the Google Chrome web browser) that can be used to audit your website for issues with performance, accessibility, SEO optimization, and more. It offers detailed recommendations for every issue identified.

Self-Service Tools
Free Tier?
Community Playbook for Founders
communityplaybook.flybridge.com

An overview of best practices for building a community around your startup or building a community-based startup.

Documents
Free Tier?
RandomUser.me
randomuser.me

A free, open source tool to generate random user profile data.

Self-Service Tools
$0.00
Free Tier?
Driving with data
a16z.com

A16Z article on how to use data to inform company decisions

Best Practices
Free Tier?
Stripe
stripe.com

Embed payment processing in your site

Self-Service Tools
Free Tier?
Gumroad
gumroad.com

Embed payment processing in your site

Self-Service Tools
Free Tier?
Recurly
recurly.com

SaaS subscription billing platform

Self-Service Tools
Free Tier?
Zendesk
www.zendesk.com

Customer Service/Success automation tools

Self-Service Tools
Free Tier?
Typeform
www.typeform.com

Create and embed form and data collection. Free tier allows 10 questions per form and 10 responses per month.

Self-Service Tools
$300.00
Free Tier?
Favicon generator
favicomatic.com
Self-Service Tools
Free Tier?
Stripe Atlas SaaS Guides
stripe.com

An excellent collection of resources for starting, operating, and growing a SaaS business. Modules on finding product/market fit and SaaS pricing for low-touch and high-touch markets are particularly worth reading.

Best Practices
Free Tier?
Bubble
bubble.io

low-code software/app development tool

Self-Service Tools
$300.00
Free Tier?
a11y project
www.a11yproject.com

Accessability best practices

Self-Service Tools
Free Tier?
Enterprise Ready Toolkit
www.enterprisegrade.io

Self-evaulation tool to ensure that your software has the features expected by enterprise sales channel

Best Practices
Free Tier?
Google Forms
www.google.com

Create and embed form and data collection

Self-Service Tools
Free Tier?
Shopify
www.shopify.com

Self-service ecommerce platform. Set up and manage a storefront, manage inventory & shipping, and more. Large set of plugins and extensions to add functionality.

Self-Service Tools
Free Tier?
Clutch
clutch.co

A search engine for software development firms. Search by budget, location, technologies used, industry/market focus, and specialties like user experience design, DevOps, QA, and more.

Self-Service Tools
$0.00
Free Tier?
The Puppy Paradigm for Software Development Estimation
medium.com

A model for thinking about the costs of software development beyond launch.

Documents
Free Tier?
Building A Software Product Without a Software Developer on Your Founding Team
medium.com

Techniques you can use to build and launch your software MVP if you don't have a founder with experience developing software.

Documents
Free Tier?
HIPAA Compliance Developer's Guide
github.com

This guide is designed to provide developers with a solid understanding of HIPAA guidelines and their implications for application development.

Documents
Free Tier?
Upptime site monitor and status page
upptime.js.org

An open source toolkit that allows you to monitor your website (or web-based application)'s availability and post to a status page if it is down.

Self-Service Tools
Free Tier?
Social Share Preview
socialsharepreview.com

A simple website to help you test your web page unfurls on the major social networks; Facebook, LinkedIn, Twitter, and Pintrest. Includes a few checks to make sure your content is optimized for each platform.

Self-Service Tools
Free Tier?
Whimsical Wireframes
whimsical.com

A rapid prototyping tool for web and mobile development. Generate screen mockups for user testing or just for inspiration. Includes a free tier.

Self-Service Tools
$120.00
Free Tier?
Unsplash
unsplash.com

Hundreds of thousands of royalty-free (and attribution-free) images for use in marketing materials, websites, social media, and more.

Self-Service Tools
Free Tier?
Hotjar
www.hotjar.com

Website recording tool - visualize your users' flow through your site to optimize for increased conversions or whatever is key to your business. Free tier supports 35 recordings per day and has a 1,050-recording-per-month limit.

Self-Service Tools
$468.00
Free Tier?
Realistic Shots
realisticshots.com

Free stock photos for personal and commercial use.

Self-Service Tools
Free Tier?
Startup Stock Photos
startupstockphotos.com

Photos primarily of office environments and tech. All content is free for personal and commercial use.

Self-Service Tools
Free Tier?
Pixabay
pixabay.com

Enormous library (2.4 million images) of royalty-free and no-attribution required photos.

Self-Service Tools
Free Tier?
Canva
www.canva.com

Useful and powerful online design tool. Generate marketing materials, website images, and social media posts. Free to use.

Self-Service Tools
$120.00
Free Tier?
Nappy
nappy.co

Stock photos featuring Black and brown people. A broad variety of categories and visual styles.

Self-Service Tools
Free Tier?
BlackIllustrations
www.blackillustrations.com

Illustrations for digital projects featuring Black people in a range of art styles and areas of focus. Illustrations are sold in packs that focus on different industries or themes.

Self-Service Tools
Free Tier?
Diverse UI
diverseui.com

Stock images of diverse avatar ui for product design

Self-Service Tools
$0.00
Free Tier?
Quest
quest.ai

Quest is an automated frontend platform that allows dev teams to convert design systems and components into production-ready code automatically.

Self-Service Tools
$588.00
Free Tier?
Steps to get your community's first 1000 members
review.firstround.com

From First Round Review - Knoetic founder's guidebook for finding and onboarding your first 1,000 members.

Documents
$0.00
Free Tier?
Product photographer
soona.co

Virtual and on-location physical product shoots, including video, headshots, model services, and video. Locations in Austin, Minneapolis, and Denver, but can work with virtual photo shoots. Pricing is a la carte; $39 per photo selected or $93 per video/animated GIF.

Self-Service Tools
Free Tier?
Chatwoot customer communication platform
www.chatwoot.com

Chat-based customer service tool with a generous free tier (2 agents, CRM, SMS integration). Paid plan adds automation and productivity tools.

Self-Service Tools
$228.00
Free Tier?
Lucky Orange
www.luckyorange.com

An all-in-one Website visitor analysis platform including session recording, heatmaps, live chat, conversion funnel tracking, surveys, announcements, and more. Generous free tier.

Self-Service Tools
$216.00
Free Tier?
Videodeck product videos
videodeck.co

Outsourced custom video creator for onboarding, product tour, and marketing videos. You provide a script, visual assets, and style/tone prompts and the company will send you a professionally narrated and edited video.

Self-Service Tools
$1,500.00
Free Tier?
Tribe community management platform
tribe.so

An all-in-one community management platform. If your startup relies on building a community, Tribe is worth taking a look at as an alternative to custom development. The free tier covers up to 100 members.

Self-Service Tools
$708.00
Free Tier?
AWS Spend Management Best Practices
www.aimably.com

A very thorough document from Aimably that covers best practices for managing your spend on Amazon Web Services as you scale. Many of the techniques in the document also apply to other cloud providers as well.

Best Practices
$0.00
Free Tier?
OpenAI ChatGPT and GPT-3
openai.com

A powerful Large Language Model (LLM) that can be used in a variety of startup activities, from content marketing to building a product roadmap to refining your pitch deck. Pricing is based on tokens used, where 100 words entered or generated is about 75 tokens. New users start with $18 in credit (or about 750,000 words) to use within the first 3 months.

Self-Service Tools
$100.00
Free Tier?