Platforms as a Service, low/no-code platforms, image editors, accessibility checkers, web form tools, checklists for selling to enterprises.
TheMarketplace.Guide
An extremely comprehensive guide to launching and scaling marketplace businesses. Includes a cheatsheet and detailed content for the product and technical founders.
Documents
$0.00
Free Tier?
The Cold Start Problem by Andrew Chen
Considered the best resource for companies building marketplace business. Includes examples from companies in a variety of industries. This is a must-read.
Documents
$18.99
Free Tier?
Product-led growth key metrics
A comprehensive overview of important metrics for companies using a product-led growth (PLG) strategy
Documents
$0.00
Free Tier?
An overview of customer attrition
An excellent overview of what attrition and retention mean for startups, how to calculate them, why they matter, common causes of attrition, and some steps to prevent unnecessary attrition.
Documents
Free Tier?
Choosing a 3PL for your e-commerce startup
An interview with Matt Hertz, an early Ops leader at Birchbox, Rent The Runway and Shyp, about what startups need to have in place to be ready to transition to a 3PL.
Best Practices
$0.00
Free Tier?
Storybook showcase
A set of web/mobile components that you can use for product inspiration or to modify and implement on your own site. Includes entire design systems from leading organizations. Before using any component be sure to check that it is marked as open source.
Self-Service Tools
$0.00
Free Tier?
Uptime Robot
Simple website monitoring (emails you if your website is offline or down). Paid plans include notification via text message.
Self-Service Tools
$84.00
Free Tier?
Software MVP Development Cost Calculator
An online questionnaire to help you estimate the cost of building a software-only MVP for a web or mobile app. Note that the final screen includes a lead generation tool for a no-code platform, but you can use the 'traditional agency model' estimate as a reasonable expectation for outsourced development costs.
Self-Service Tools
Free Tier?
App development cost calculator
A questionnaire to help you figure out how much it would cost to outsource development of your app. Not a substitute for a formal vendor quote. No registration required. Prices reported in Euros.
Self-Service Tools
Free Tier?
Zapier
Connect separate data sources and build workflows that trigger based on customer interaction. You can use Zapier to build a basic back office workflow before investing in a custom tool.
Self-Service Tools
$240.00
Free Tier?
Airtable
Online datbase/spreadsheet, useful for visualizing and sharing data in a number of ways.
Self-Service Tools
$120.00
Free Tier?
Figma
Build high-quality interfaces for websites, flow diagrams and more.
Self-Service Tools
$144.00
Free Tier?
Webflow
Visual designer that allows you to create functional websites and web applications without code.
Self-Service Tools
$192.00
Free Tier?
Circle
A community platform as a service. Supports courses, brand communities, membership models, podcast communities, etc.
Self-Service Tools
$468.00
Free Tier?
Yelo by Jungleworks
Pixlr Photo and Image Editor
A cloud-based image editor with a generous free tier that's useful for cropping and cleaning photos and images, as well as extracting elements of Photoshop and Illustrator files.
Self-Service Tools
$58.80
Free Tier?
Alternate Product Positioning Exercise
An alternative product positioning framework that tries to streamline the version used in Crossing the Chasm.
Documents
Free Tier?
Google Lighthouse
Open source tool (it is part of the Google Chrome web browser) that can be used to audit your website for issues with performance, accessibility, SEO optimization, and more. It offers detailed recommendations for every issue identified.
Self-Service Tools
Free Tier?
Community Playbook for Founders
An overview of best practices for building a community around your startup or building a community-based startup.
Documents
Free Tier?
RandomUser.me
A free, open source tool to generate random user profile data.
Self-Service Tools
$0.00
Free Tier?
Driving with data
Stripe
Gumroad
Recurly
Zendesk
Typeform
Create and embed form and data collection. Free tier allows 10 questions per form and 10 responses per month.
Self-Service Tools
$300.00
Free Tier?
Favicon generator
Stripe Atlas SaaS Guides
An excellent collection of resources for starting, operating, and growing a SaaS business. Modules on finding product/market fit and SaaS pricing for low-touch and high-touch markets are particularly worth reading.
Best Practices
Free Tier?
Bubble
a11y project
Enterprise Ready Toolkit
Self-evaulation tool to ensure that your software has the features expected by enterprise sales channel
Best Practices
Free Tier?
Google Forms
Shopify
Self-service ecommerce platform. Set up and manage a storefront, manage inventory & shipping, and more. Large set of plugins and extensions to add functionality.
Self-Service Tools
Free Tier?
Clutch
A search engine for software development firms. Search by budget, location, technologies used, industry/market focus, and specialties like user experience design, DevOps, QA, and more.
Self-Service Tools
$0.00
Free Tier?
The Puppy Paradigm for Software Development Estimation
A model for thinking about the costs of software development beyond launch.
Documents
Free Tier?
Building A Software Product Without a Software Developer on Your Founding Team
Techniques you can use to build and launch your software MVP if you don't have a founder with experience developing software.
Documents
Free Tier?
HIPAA Compliance Developer's Guide
This guide is designed to provide developers with a solid understanding of HIPAA guidelines and their implications for application development.
Documents
Free Tier?
Upptime site monitor and status page
An open source toolkit that allows you to monitor your website (or web-based application)'s availability and post to a status page if it is down.
Self-Service Tools
Free Tier?
Whimsical Wireframes
A rapid prototyping tool for web and mobile development. Generate screen mockups for user testing or just for inspiration. Includes a free tier.
Self-Service Tools
$120.00
Free Tier?
Unsplash
Hundreds of thousands of royalty-free (and attribution-free) images for use in marketing materials, websites, social media, and more.
Self-Service Tools
Free Tier?
Hotjar
Website recording tool - visualize your users' flow through your site to optimize for increased conversions or whatever is key to your business. Free tier supports 35 recordings per day and has a 1,050-recording-per-month limit.
Self-Service Tools
$468.00
Free Tier?
Realistic Shots
Startup Stock Photos
Photos primarily of office environments and tech. All content is free for personal and commercial use.
Self-Service Tools
Free Tier?
Pixabay
Enormous library (2.4 million images) of royalty-free and no-attribution required photos.
Self-Service Tools
Free Tier?
Canva
Useful and powerful online design tool. Generate marketing materials, website images, and social media posts. Free to use.
Self-Service Tools
$0.00
Free Tier?
Nappy
Stock photos featuring Black and brown people. A broad variety of categories and visual styles.
Self-Service Tools
Free Tier?
BlackIllustrations
Illustrations for digital projects featuring Black people in a range of art styles and areas of focus. Illustrations are sold in packs that focus on different industries or themes.
Self-Service Tools
Free Tier?
Diverse UI
Quest
Quest is an automated frontend platform that allows dev teams to convert design systems and components into production-ready code automatically.
Self-Service Tools
$588.00
Free Tier?
Steps to get your community's first 1000 members
From First Round Review - Knoetic founder's guidebook for finding and onboarding your first 1,000 members.
Documents
$0.00
Free Tier?
Product photographer
Virtual and on-location physical product shoots, including video, headshots, model services, and video. Locations in Austin, Minneapolis, and Denver, but can work with virtual photo shoots. Pricing is a la carte; $39 per photo selected or $93 per video/animated GIF.
Self-Service Tools
Free Tier?
Chatwoot customer communication platform
Chat-based customer service tool with a generous free tier (2 agents, CRM, SMS integration). Paid plan adds automation and productivity tools.
Self-Service Tools
$228.00
Free Tier?
Lucky Orange
An all-in-one Website visitor analysis platform including session recording, heatmaps, live chat, conversion funnel tracking, surveys, announcements, and more. Generous free tier.
Self-Service Tools
$216.00
Free Tier?
Videodeck product videos
Outsourced custom video creator for onboarding, product tour, and marketing videos. You provide a script, visual assets, and style/tone prompts and the company will send you a professionally narrated and edited video.
Self-Service Tools
$1,500.00
Free Tier?
Tribe community management platform
An all-in-one community management platform. If your startup relies on building a community, Tribe is worth taking a look at as an alternative to custom development. The free tier covers up to 100 members.
Self-Service Tools
$708.00
Free Tier?