How-tos and Guides for pricing different products and business models
A list of research-backed techniques to present pricing to potential customers, including ordering, discounts, visual cues, and more.
A detailed overview of SaaS sales and pricing strategy for consumer, SMB, narrow verticals, and larger businesses.
SaaS pricing tools (paid)
SaaS Pricing Guide (PDF) from PriceIntelligently
An excellent collection of resources for starting, operating, and growing a SaaS business. Modules on finding product/market fit and SaaS pricing for low-touch and high-touch markets are particularly worth reading.
Very useful book on tactics for pricing - software focused
A web scraping tool that can be used to monitor published prices from your competitor's products. Requires some effort to set up. Free tier limits you to 10,000 data points, but you can upgrade your plan or purchase a one-time export credit for $6.
A competitor price monitoring tool primarily aimed at B2C. Different than Web scrapers in that the company maintains a list of products and pricing and you can simply subscribe to them to get updates on price changes.
One chapter of a guide on building out your SaaS company's marketing and product materials. In this chapter, Hiten Shah and UserTesting.com run through the pricing pages for 30 SaaS businesses and show what works and what doesn't work.
This is an open source template that implements the Van Westendorp price sensitivity meter using a Google Forms. You can use this template to conduct your own pricing surveys. Be sure to read the instructions carefully as they tell you how to customize it for your product. IMPORTANT: You will need to connect it to the Google Sheet with built in analytics formulas, found here.
Under federal law the government must disclose the prices listed in contracts it establishes with private businesses. The GSA Schedule is a searchable database of those contracts, and it can be a very helpful tool for benchmarking pricing for competitors that have government contracts.