How-tos and Guides for pricing different products and business models
Research-backed techniques for presenting prices
A list of research-backed techniques to present pricing to potential customers, including ordering, discounts, visual cues, and more.
Best Practices
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Stripe's Guide To SaaS Pricing
A detailed overview of SaaS sales and pricing strategy for consumer, SMB, narrow verticals, and larger businesses.
Best Practices
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Price Intelligently
SaaS Pricing Guide
Stripe Atlas SaaS Guides
An excellent collection of resources for starting, operating, and growing a SaaS business. Modules on finding product/market fit and SaaS pricing for low-touch and high-touch markets are particularly worth reading.
Best Practices
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Strategy and Tactics of Pricing
Very useful book on tactics for pricing - software focused
Best Practices
$27.40
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Founders Guide to Product Pricing
Octoparse: B2C price scraper
A web scraping tool that can be used to monitor published prices from your competitor's products. Requires some effort to set up. Free tier limits you to 10,000 data points, but you can upgrade your plan or purchase a one-time export credit for $6.
Self-Service Tools
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Prisync B2C monitoring software
A competitor price monitoring tool primarily aimed at B2C. Different than Web scrapers in that the company maintains a list of products and pricing and you can simply subscribe to them to get updates on price changes.
Self-Service Tools
$708.00
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SaaS Pricing Pages Review
One chapter of a guide on building out your SaaS company's marketing and product materials. In this chapter, Hiten Shah and UserTesting.com run through the pricing pages for 30 SaaS businesses and show what works and what doesn't work.
Documents
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Van Westendorp price sensitivity meter survey
This is an open source template that implements the Van Westendorp price sensitivity meter using a Google Forms. You can use this template to conduct your own pricing surveys. Be sure to read the instructions carefully as they tell you how to customize it for your product. IMPORTANT: You will need to connect it to the Google Sheet with built in analytics formulas, found here.
Self-Service Tools
$0.00
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GSA Schedule Pricing
Under federal law the government must disclose the prices listed in contracts it establishes with private businesses. The GSA Schedule is a searchable database of those contracts, and it can be a very helpful tool for benchmarking pricing for competitors that have government contracts.
Documents
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