Tools for customer feedback, building personas, and market research.
Summary blog post about the Mom Test Book
A summary of the key takeaways from the Mom Test Book, written by a founder as a way to help reinforce learning.
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Template: Discovery research interview questions for B2B or SaaS customers
A list of market research questions for B2B/SaaS companies. Includes a Notion template you can import.
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WordSafety
Find out if your startup name has negative connotations in other languages
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/r/hwstartups
Subreddit for sharing and vetting hardware-related startups
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/r/Startup_Ideas
Needgap
A discussion board for startup ideas. People submit problems they have that they would be willing to pay to have solved, and users upvote the best ideas.
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Google Ads Keyword Tool
A free tool to help you explore keywords for Search Engine Marketing and Search Engine Optimization. Start with a keyword or a URL and find relevant search terms and the cost-per-click to advertise on them.
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Product Hunt
Self-service tool and social network for promoting early-stage startups and products. If you are considering a startup idea it's a good idea to search Product Hunt launches to see if there are any other emerging competitors. You can also promote your product for free here when you launch.
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PlaceIt
Embed your product screenshot in stock photos. Useful for showing web and native applications in use.
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$89.69
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Crossing the Chasm
One of the most influential books written on marketing and selling high tech products. First released in 1991, now on its third edition.
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$21.99
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User Persona templates
An overview of best practices and examples of user personas, from Justinmind. Site links to a free Powerpoint-based persona template.
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Make My Persona
Build user personas for customer research, user experience design, or other purposes. You will be prompted to provide contact information to Hubspot in order to access the finished personas.
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$0.00
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Survey Monkey Audience
Create targeted surveys of global users. Segment by dozens of demographics. Listed price is a baseline - more complex surveys will cost more.
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$200.00
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Practical Customer Development
Companion online course to The Mom Test with additional exercises and practice. Udemy frequently discounts this course so if you try on a different day you can save up to 50%.
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$19.99
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Verified Market Research
Aggregator for verified market research statistics
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The Mom Test
App development cost calculator
A questionnaire to help you figure out how much it would cost to outsource development of your app. Not a substitute for a formal vendor quote. No registration required. Prices reported in Euros.
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Software MVP Development Cost Calculator
An online questionnaire to help you estimate the cost of building a software-only MVP for a web or mobile app. Note that the final screen includes a lead generation tool for a no-code platform, but you can use the 'traditional agency model' estimate as a reasonable expectation for outsourced development costs.
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How to Find Profitable Business Ideas
A thorough overview of methods entrepreneurs can use to identify a market opportunity.
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USPTO Trademark Search Database
Searchable library of registered word marks and visual trademarks/logos, from the US Patent and Trade Office. To be sure you are clear when registering a new trademark you should have an attorney perform the search and assist with registering the mark, but for researching whether terms you are interested in are already registered by companies, this can help.
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