Analytics platforms, dashboards, data modeling tools, how-to guides for using data.
Redpoint SaaS board-level metrics
A Google sheet from Tomas Tonguz at Redpoint that lists metrics you should include in quarterly Board presentations. It covers six sections: People, Bookings & Revenue, Cash, Sales, Marketing, Customer Success. There’s an accompanying blog post that describes how to use it here: https://tomtunguz.com/saas-startup-metrics-template/
Documents
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Google Data Studio
visualization tool for google analytics and other data sources
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Fullstory
See what paths users take through your site. Free plan capped at 1000 journeys per month.
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Intercom
Pendo
Klipfolio
Google Analytics
Free analytics framework. Very feature-rich, can be complex to use.
Self-Service Tools
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Mixpanel Analytics
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Plausible Analytics
Privacy-focused analytics. GDPR and CCPA compliant. No cookie warning. Open source & hosted options.
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Heap Analytics
Metabase