Searchable List of Tools, References, and Best Practices
An ever-growing, curated list of helpful tools and information for founders.
The Mom Test
Best practices for product interview questions
Survey Monkey Audience
Create targeted surveys of global users. Segment by dozens of demographics. Listed price is a baseline - more complex surveys will cost more.
Practical Customer Development
Companion online course to The Mom Test with additional exercises and practice. Udemy frequently discounts this course so if you try on a different day you can save up to 50%.
Summary blog post about the Mom Test Book
A summary of the key takeaways from the Mom Test Book, written by a founder as a way to help reinforce learning.
Template: Discovery research interview questions for B2B or SaaS customers
A list of market research questions for B2B/SaaS companies. Includes a Notion template you can import.