200+ negative keywords for pay-per-click marketing
A comprehensive list of negative keywords (terms that you can enter to explicitly not have your ads shown against) primarily targeted at companies that sell B2B.
Best Practices
$0.00
Free Tier?
People Also Search For keyword research tool
A free tool from Dashword that lets you find related searches for a particular term, based on real search data. Results include monthly volume and Google Ads bid price.
Self-Service Tools
$0.00
Free Tier?
Recast Studio
Generate short-form social media clips from webinars, zoom calls, and long form video. Entry level tier allows for 45 minutes of exported video per month.
Self-Service Tools
$264.00
Free Tier?
OpenAI ChatGPT and GPT-3
A powerful Large Language Model (LLM) that can be used in a variety of startup activities, from content marketing to building a product roadmap to refining your pitch deck. Pricing is based on tokens used, where 100 words entered or generated is about 75 tokens. New users start with $18 in credit (or about 750,000 words) to use within the first 3 months.
Self-Service Tools
$100.00
Free Tier?
Jasper.ai
A comprehensive suite of AI-powered marketing copy tools, including short and long-form content. Jasper’s boss mode automates a great deal of manual effort needed to review & edit copy. Pricing is based on words per month and starts at $24 for 20k words. Also includes an AI art generator for $20/mo extra.
Self-Service Tools
$288.00
Free Tier?
Google Ads Generator from Copy.ai
This free tool from copy.ai will generate three variants of google ad headline and body copy from prompts you provide.
Self-Service Tools
$0.00
Free Tier?
An overview of Google Search Intent
An excellent overview of Google’s Search Intent framework. Describes how Google classifies searchers, and discusses ways to optimize your content to target specific intents.
Documents
$0.00
Free Tier?
Lucky Orange
An all-in-one Website visitor analysis platform including session recording, heatmaps, live chat, conversion funnel tracking, surveys, announcements, and more. Generous free tier.
Self-Service Tools
$216.00
Free Tier?
Whole Whale nonprofit marketing resources
A library of very detailed information on online marketing, fundraising, social media, and other topics, all written with an emphasis on nonprofits.
Best Practices
$0.00
Free Tier?
Product photographer
Virtual and on-location physical product shoots, including video, headshots, model services, and video. Locations in Austin, Minneapolis, and Denver, but can work with virtual photo shoots. Pricing is a la carte; $39 per photo selected or $93 per video/animated GIF.
Self-Service Tools
Free Tier?
Early-Stage Brand considerations
[From First Round Review] Includes tips on brand positioning, selecting a company/product name and domain name, and building a block of creative assets for your startup.
Best Practices
Free Tier?
Branding exercises for early-stage companies
[From First Round Review] A series of workshop exercises you can use to help define your brand. You might also want to review the related Brand Positioning Recipe.
Documents
Free Tier?
Founder’s Guide to Hiring your First Marketer
[From First Round Review], a set of criteria to determine if your startup is ready to hire a full-time marketer, and tips for how to do so.
Best Practices
Free Tier?
Hubspot State of Marketing Report (2021)
Insights and survey results from 1,500 marketers covering every aspect of marketing.
Documents
Free Tier?
Curated SEO Tools
A meta-list of 257 categorized tools to implement and manage SEO.
Self-Service Tools
Free Tier?
Mangools
A suite of self-service SEO and SEM tools to help you identify search engine ranking and prioritize your ad spend.
Self-Service Tools
$338.00
Free Tier?
Warmup Inbox
An email 'warming' tool that helps new companies that are planning to generate cold email campaigns improve reputation and avoid spam filters.
Self-Service Tools
$27.00
Free Tier?
QuickMail Auto-Warmer
Email 'warming' tool. For new companies that want to send marketing email, a warming service builds your email reputation, which can help boost deliverability and ensure your emails don't end up in spam. The free tier supports email to 50 inboxes, but you will need to provide a credit card.
Self-Service Tools
Free Tier?
Squoosh
Automatically optimize the file size of images to reduce download time.
Self-Service Tools
Free Tier?
WordSafety
Find out if your startup name has negative connotations in other languages
Self-Service Tools
Free Tier?
SlidesGo Presentation Themes and InfoGraphics
Free presentation themes and infographics, mainly targeted at PowerPoint & Google Slides users but can be helpful inspiration for any presentation.
Self-Service Tools
Free Tier?
SendInBlue
Email marketing platform. Free tier includes unlimited contacts, but is limited to 300 emails per day.
Self-Service Tools
Free Tier?
Nappy
Stock photos featuring Black and brown people. A broad variety of categories and visual styles.
Self-Service Tools
Free Tier?
BlackIllustrations
Illustrations for digital projects featuring Black people in a range of art styles and areas of focus. Illustrations are sold in packs that focus on different industries or themes.
Self-Service Tools
Free Tier?
Pixlr Photo and Image Editor
A cloud-based image editor with a generous free tier that's useful for cropping and cleaning photos and images, as well as extracting elements of Photoshop and Illustrator files.
Self-Service Tools
$58.80
Free Tier?
Google Ads Keyword Tool
A free tool to help you explore keywords for Search Engine Marketing and Search Engine Optimization. Start with a keyword or a URL and find relevant search terms and the cost-per-click to advertise on them.
Self-Service Tools
Free Tier?
Product Hunt
Self-service tool and social network for promoting early-stage startups and products. If you are considering a startup idea it's a good idea to search Product Hunt launches to see if there are any other emerging competitors. You can also promote your product for free here when you launch.
Self-Service Tools
Free Tier?
Namecheap
Domain name registration tool. First year price will depend on the domain selected.
Self-Service Tools
$9.99
Free Tier?
Lean Domain Search
Ad-free tool to quickly find domain name options for your business.
Self-Service Tools
Free Tier?
http://www.goodemailcopy.com
Revue
99 Designs
Crowdsource your logo, website, and other brand visuals. Describe your business or product and get concepts from multiple designers, plus a feedback and voting mechanism to help you select the best one.
Self-Service Tools
Free Tier?
Ahrefs
A low-cost toolkit for helping users manage & optimize their SEO
Self-Service Tools
$990.00
Free Tier?
Logo design questionnaire
Biteable
unbounce.com
landing page template builder. higher price point but more features
Self-Service Tools
$864.00
Free Tier?
Hatchful Logo Generator by Shopify
Free logo generator. Generates high-quality results. Not a permanent solution but a good temp logo option.
Self-Service Tools
$0.00
Free Tier?
Diverse UI
Descript
DIY podcast/video/online meeting editor with collaborative features built for teams.
Self-Service Tools
$144.00
Free Tier?
Envato Elements
Graphic design, stock photo, video, sound, presentation templates. $16.50/mo
Self-Service Tools
$198.00
Free Tier?
beautiful.ai
Powerpoint alternative for pitch desks and other presentations
Self-Service Tools
$144.00
Free Tier?
Growth Marketing Checklists
A huge repository of growth marketing tools and best practices.
Self-Service Tools
Free Tier?
ConvertKit
Mailer for product, creatives, communicating with backers. lighter weight than mailchimp.
Self-Service Tools
$348.00
Free Tier?
Carrd
landing page template builder. low price point ( $19/year), fewer built-in templates.
Self-Service Tools
$19.00
Free Tier?
Mailchimp
Mailchimp is one of the leading email marketing and automation platforms. Pricing depends on number of contacts you have in your database.
Self-Service Tools
Free Tier?
NoDesign.dev
A curated collection of free visual resources for products - free sample illustrations, personas, landing page templates, etc.
Self-Service Tools
Free Tier?
Think with Google toolkit
Several tools from Google to support digital marketing efforts. Heavy focus on B2C Ecommerce, retail, market research, audience identification, and search trends.
Self-Service Tools
Free Tier?
Mobile Growth University courses
Free online self-paced courses on marketing and growing your mobile app. These courses lead to a certification as a mobile growth professional.
Self-Service Tools
$0.00
Free Tier?
SaaS Email Marketing Handbook
An extremely thorough guide to email marketing for customer acquisition. Includes templates and example drip campaigns.
Documents
$195.00
Free Tier?
Canva
Useful and powerful online design tool. Generate marketing materials, website images, and social media posts. Free to use.
Self-Service Tools
$120.00
Free Tier?
Pixabay
Enormous library (2.4 million images) of royalty-free and no-attribution required photos.
Self-Service Tools
Free Tier?
Startup Stock Photos
Photos primarily of office environments and tech. All content is free for personal and commercial use.
Self-Service Tools
Free Tier?
Realistic Shots
Unsplash
Hundreds of thousands of royalty-free (and attribution-free) images for use in marketing materials, websites, social media, and more.
Self-Service Tools
Free Tier?
Buffer
Manage multiple social media channels in one place. Track engagement across different channels. Free tier supports up to three social media channels (each channel is one account on one network) then $60 per channel per year after that.
Self-Service Tools
$60.00
Free Tier?
Hootsuite
A social media management platform that allows you to coordinate your startup’s activities on all the social media platforms you use; schedule posts, engage with replies, build brand awareness, and more.
Self-Service Tools
$588.00
Free Tier?
Videodeck product videos
Outsourced custom video creator for onboarding, product tour, and marketing videos. You provide a script, visual assets, and style/tone prompts and the company will send you a professionally narrated and edited video.
Self-Service Tools
$1,500.00
Free Tier?
Elio AI-generated product videos
AI-generated product videos. Submit either a text script (free tier) or voiceover (paid) and Elio will generate a product video using one of their 25 AI-generated narrators.
Self-Service Tools
$348.00
Free Tier?
Example content calendar
A Notion database created by https://forthright.tech to help you manage your content calendar. It allows you to track all the content you want to share out and identify content that hasn’t been re-shared in a while, or is potentially out of date and needs to be updated.
Self-Service Tools
Free Tier?
Linktree
Self-service tool that hosts links to your startup’s website, social media profiles, and more. Extremely useful for social media profiles such as Instagram, twitter, and LinkedIn where profile pages support only a single outbound URL. Very generous free tier - startups generally will not need to use a paid plan.
Self-Service Tools
$0.00
Free Tier?
Dashword AI-powered marketing tools
A tool to help you generate content marketing material that outranks the competition for specific keywords. Dashword offers several excellent SEO tools for free: A tool to generate additional keywords, a tool to automatically generate meta descriptions for articles, a content optimization checker to tell you how your page ranks against other highly ranked pages for keywords, and a tool to generate content briefs to support your content marketing efforts.
Self-Service Tools
$468.00
Free Tier?
Copy.ai
A suite of AI-powered copywriting tools that can generate everything from ad copy to long-form blog posts and content marketing ideas. The free tier allow you to generate 2,000 words per month, and paid plans are based on the amount of monthly words you need to generate.
Self-Service Tools
$588.00
Free Tier?
An overview of customer attrition
An excellent overview of what attrition and retention mean for startups, how to calculate them, why they matter, common causes of attrition, and some steps to prevent unnecessary attrition.
Documents
Free Tier?
Roast my landing page, from IndieHackers
A community of interest for marketing / sales / product launch landing pages. Create a free account and post your landing page along with a description of what you hope it will achieve, and get community feedback from people who have experience with building landing pages.
Self-Service Tools
$0.00
Free Tier?